Paper – I Outline
Media: Functions, Contents and History Total Marks: 100
1. News: Definition, Structure, Language, Reporting and Sub-Editing
2. Feature, Column and Editorial: Difference of objectives, structure, style and
content.
3. Organizational Structures of national newspapers and news agencies
4. Ethics of Journalism and Freedom of the Press
5. Press Laws in Pakistan and Government Media Relationship
6. Role of Sir Syed Ahmed Khan, Maulana Zafar Ali Khan, Muhammad Ali Johar,
Molana Hasrat Mohani and Hameed Nizami in Urdu Press of the Sub-Continent
7. Role of Radio, Television, print media and internet in Pakistan
8. Social and Developmental Responsibilities of Pakistani Media
9. Importance of Radio TV Documentary and Live Programs
10. Difference between the news of print media and electronic media
Paper-II Outline
Communication, Advertising and Public Relations Total Marks: 100
1. Process of Communication: Source-Message-Channel- Receiver-Noise and
Redundancy
2. Barriers to Communication
3. Principles of Effective Communication
4. Development Communication and Development Journalism
5. Difference between Mass Communication, Development Communication,
Development Journalism and Development Support Communication
6. Two-step flow of communication and Opinion Leaders
7. Public Relations: Definition and Scope, Tools of Public Relations.
8. Difference between PR, Propaganda. Advertising and Publicity.
8. Public Relations in Pakistan
9. Advertising: Definition-Merits and Demerits- Departments of an Advertising Agency.
10. Advertising business in Pakistan
11. Importance of research in Advertising and Public Relations
12. Advertising as the lifeblood of media